Our Trainers

Carol Taite – Lvl 1 & Lvl 2 CrossFit Trainer – CrossFit Football – CrossFit Gymnastics – CrossFit Kids – NZQA Olympic Lifting Certified – Sports Performance Nutrition – Group Fitness & Les Mills Certified.


Born and bred in Rotorua and of Ngati Pikiao/Ngati Whakaue descent.

I have always had a passion for fitness, nutrition and being active and healthy. I have been involved with Group Fitness for over 11 years & a Les Mills instructor for 9 years.

I enjoy running, cycling & group fitness . Since finding CrossFit I haven’t wanted to do anything else, and it quickly became a passion. I love CrossFit & everything about it. Come and train here & we can show you why. :)

Shawna Hawke – Lvl 1 CrossFit Trainer – Registered Early Childhood Teacher


Born and raised in Tauranga, but now proudly call Rotorua my home. I have worked in early childcare for 7 years. I discovered Crossfit in 2013 as a really unfit and overweight person. I was soon hooked, and loved the atmosphere and family feel of it & quick results I was seeing. I have been Cross Fitting at CFTA for 3 years, I now have a real passion for the health and fitness industry after turning my life around for the better. I’m excited to be able to help others on their journey with Crossfit, come & join me.

Joe Lafford-Smith – Lvl 1 CrossFit Trainer – Certified Personal Trainer


I was born in Leicester/England & first traveled to NZ back in 2009 to join the NZ Sports Rugby Academy. I played Representative rugby for the Central Bay of Plenty U20’s & Rotoiti. After going home, I had knee troubles/surgery which continued to cause problems. I once again traveled back to NZ in 2014 & joined CFTA. With the help of the Trainers/CrossFit I was able to strengthen my knee and eliminate the pain. Since then I have gained a desire to help other people succeed with their fitness goals, Crossfit is the best way to achieve them!!!

Willy Taite – (Director), NZQA Olympic Lifting Certified – Lifeguard & Cert Swim Coach – Cert in Business – Diploma in Travel.


I am proudly of Ngati Tuwharetoa/Tuhourangi/Ngati Pikiao descent.

I try not to take myself to seriously, as I believe in a good sense of humor, but my philosophy is that nothing in life comes for free, good things come to those that work their ass off. My training philosophy emulates this. :)

I grew up in Taumarunui & bring a strong background in Business Management, for over a decade I have managed two major courier companies locally for Rotorua & currently manage two Retail Stores & a Carving Workshop for Mountain Jade Rotorua.

News Archive