Our Trainers

Carol Taite (Director) – Lvl 1 & Lvl 2 CrossFit Trainer – CrossFit Football – CrossFit Gymnastics – CrossFit Kids/Teens – NZQA Olympic Lifting Certified – Sports Performance Nutrition – Group Fitness & Les Mills Certified.


Born and bred in Rotorua and of Ngati Pikiao/Ngati Whakaue descent.

I have always had a passion for fitness, nutrition and being active and healthy. I have been involved with Group Fitness for over 11 years & a Les Mills instructor for 9 years.

I enjoy running, cycling & group fitness . Since finding CrossFit I haven’t wanted to do anything else, and it quickly became a passion. I love CrossFit & everything about it. Come and train here & we can show you why. 🙂

Xavier Martel, CrossFit Lvl 1 Trainer, CrossFit Kids/Teens. 

I started CrossFit in a garage in Samoa with my family, at first I used CrossFit to supplement my rugby training to gain the edge I needed on field.

My passion is Training kids, teens & adults by sharing my knowledge & passion for CrossFit methodology, to make people healthier and all around greater human beings.

We have relocated to Rotorua from Samoa to give our beautiful children opportunity, we love the friendly supportive family environment at CrossFit Te Arawa, come in and join me 😁.

Richard Murray – Lvl 1 CrossFit Trainer – Chartered Accountant

Raised in Tauranga, but moved to Rotorua two years ago with my partner, I can honestly say we have never looked OK back. We love CrossFit Te Arawa and everything Rotorua has to offer, the Lakes, Redwoods, Culture, Mountains & people. I have always had a passion for sport, representing the Bay of Plenty in both surf lifesaving and rugby. Eventually this lead to giving CrossFit a crack when searching for that next challenge in my life. CrossFit has not disappointed, there are always things to be better at and I love the challenge of pushing harder than the day before.  If you put your mind to it, the self-satisfaction & accomplishments are endless.

It’s safe to say along with the family feeling of CrossFit Te Arawa, it wasn’t long before I was hooked and wanting to train every day! I enjoy helping others achieve their fitness goals and this is what lead me to wanting to become a Trainer, the feeling of seeing others succeed is super rewarding.

Shawna Hawke – Lvl 1 CrossFit Trainer – Registered Early Childhood Teacher


Born and raised in Tauranga, but now proudly call Rotorua my home. I have worked in early childcare for 7 years. I discovered Crossfit in 2013 as a really unfit and overweight person. I was soon hooked, and loved the atmosphere and family feel of it & quick results I was seeing.

I have been Cross Fitting at CFTA for 5 years, I now have a real passion for the health and fitness industry after turning my life around for the better. I’m excited to be able to help others on their journey with Crossfit, come & join me.

Jureen Coetzee – Lvl 1 CrossFit Trainer

Although born in South Africa, I am extremely proud to call New Zealand home. I found CrossFit 3 years ago and am loving both the journey and person I have become. I used to be unfit, I am now happy to say that finding CrossFit made me much fitter & healthier. 
I also have a new found respect for the hard work that goes into being fit and healthy. I love being both a part of the CrossFit Te Arawa Community/Family and being able to help others with their fitness goals by helping them better themselves and encouraging them.

Willy Taite – (Managing Director), CrossFit Lvl 1 Trainer, NZQA Olympic Lifting Certified – Lifeguard & Cert Swim Coach – Cert in Business – Diploma in Travel.


I am proudly of Ngati Tuwharetoa, Maniapoto, Tuhourangi & Ngati Pikiao descent.

I try not to take myself to seriously, as I believe in a good sense of humor, but my philosophy is that nothing in life comes for free, good things come to those that work their ass off. My training philosophy emulates this. 🙂

I grew up in Taumarunui & bring a strong background in Business Management, for over a decade I have managed two major courier companies locally for Rotorua & two Retail Stores & Carving Workshop for Mountain Jade Rotorua.



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